Communication always follow the same rules. New media are first and foremost media. As business communicators, committed to helping our clients find solutions, the methodology that we implement to build or improve the image of companies and to defend their reputation and that of their managers is essential.
In this world of image and perception where almost everything ends up being revealed… We must be responsive and prepared, but not confuse speed with haste. There is always the threat that an image that has taken years to build can be destroyed in a day.
Being advised by independent, supportive consultants, who have experience in small and very large cases, has become a must. We should not be afraid of change, in media coverage or economic terms: it always leads to a new beginning. Impermanence affects communication just as it affects our clients’ activities. It’s up to us to help you adapt and control your image.
